Every January, Palm Beach County becomes an auto enthusiast’s heaven as it hosts SuperCar Week, 9 days of entertainment, art, food, philanthropy, and of course, CARS! As a member of South Florida’s exclusive community of automotive professionals, Palm Beach Classics sponsored the event this year to represent classic car culture and share our meticulously restored classic Mercedes with the public! With over 1000 VIPs and an attendance of around 100,000 people, this showcasing of the latest automotive innovations in the art and technology of speed and design truly made Palm Beach County the worldwide destination for auto enthusiasts.  

Day 1- VIP kick-off invite cocktail party at TIDELINE resort in Palm Beach

Day 2- SuperCar HorsePower exhibition celebrating opening day of the International Polo Club season in Wellington at the International Polo Club

Later that day, sponsors attended a private VIP reception and cocktail party at the EAU PALM BEACH Resort and Spa

Day 3- SuperCar Boca’s VIP invite cocktail party at Excell Auto Group in Boca Raton 

Day 4- IBAR at PGA National Resort in Palm Beach Gardens 

Day 5- Media Day in the Morning…

…And SuperCar Delray’s “Art & Technology of Speed and Design” VIP event at The Heart of Delray Gallery in the evening 

Day 6- Supercars, Exotics, and Fashion at Neiman-Marcus on Worth Avenue in Palm Beach 

Day 7- SuperCar Week Race Experience and Palm Prix at Palm Beach International Raceway 

Day 8- SuperCar Week’s Grand Finale- SuperCar SuperShow Sunday on West Palm Beach’s Waterfront 

SuperCar Week’s SuperShow, the Grand Finale of the Event, featured over 1000 cars, including the latest and greatest from renowned brands such as Lamborghini, Porsche, Aston Martin, McLaren, Mercedes, Pagani, Bugatti and Ferrari, as well as exciting cars many have rarely seen or even heard of. The entire one mile length of West Palm Beach’s Waterfront was used for the event and set up as an automotive cityscape, with areas divided into SuperCar Street, Muscle Beach, Memory Lane, Green Street- featuring electronic vehicles- Corvette Court, Viper Boulevard, Mustang Manor, ArtCar Avenue, and the Race Village featuring race teams and cars. 

Palm Beach Classics had a wonderful time and we are already looking forward to participating in next year’s SuperCar week!!